Why? Because 1938.

I think it’s really easy to “hop on the bandwagon” of something without ever really knowing the facts or reason behind it. However, I would so much rather you know the facts and reason and NOT “hop on the bandwagon”, than you never have the knowledge and follow along blindly. Once you have the information, the ball is in your court. I believe you’re accountable for what you know, but what you do with it is completely your choice.

With that being said,


Decades of studies indicate that serious health issues (like cancer, infertility, and asthma) are on the rise and due in some part to our ongoing exposure to toxic chemicals.

The U.S. has not passed a major federal law governing the cosmetics industry since 1938.

There are more than 80,000 chemicals on the market today. Many don’t have safety data. This is particularly true of those used in the skin-care and beauty industries. Those chemicals can absorb into your skin within just 26 seconds.

The European Union has banned or restricted 1,400 ingredients from personal care products. The United States has banned or restricted 30.

The FDA does not have the authority to remove harmful ingredients from the products we put on our bodies every day.


Over 1,500 questionable ingredients are never used in our formulations. We call this The Never List.

(All research taken from Beautycounter)

Did you know these facts? I certainly didn’t just four short months ago. But now, we both know. The question is, will you respond for the betterment of your well-being?

A response that I am often met with when sharing an opportunity of cleaner beauty with Beautycounter, is that many are happy and content with the products that they are currently using. This is an answer that I understand and can even personally relate to. I had no issues with the performance of my products that I was using prior to Beautycounter, but I was ignorant to the facts mentioned above. I didn’t know that my lipstick had lead in it and that there were other options that preformed equally as well without the harmful ingredients.

The unfortunate part of this response is that more than not, it is followed with a closed conversation. You can take Beautycounter or leave it, but I hope that you’ll run after the education of what you daily put on your skin, which translates to what goes in your system.

While I do personally believe that Beautycounter is a simple and effective solution to this issue, I’m not trying to persuade you to dive in head first to every product we’ve ever created. I am asking that you do your own independent research. Don’t just take my word for it. Before you throw that body lotion or new lipstick in your basket at the grocery store, take a peek at Ewg.org’s skin deep database. See for yourself the benefits, or lack thereof, that your current products are providing you.

If you think about the number of products that you use daily, it can get pretty overwhelming very quickly. To think about switching them all over to a cleaner solution is enough to make your head spin, not to mention, also pricey. Thankfully, it doesn’t have to be done in a day, a week, or a even a year. With just one switch a month, you could be a making a world of difference for you and your family’s health.

It’s a slow process, but it’s worth it. Take the first step. Invest in your personal care. Because guess what, your skin isn’t going anywhere.

All the love,

Rachel Hollis

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// lavished in grace // air force wife // advocate for beautycounter //